Privacy policy

Last updated: 24 June 2026

Capra HK Limited (Business Registration No. 80028422), operating this store and website under the "Bull Kicks" brand — including all related information, content, features, tools, products, and services intended to provide you (the customer) with a complete shopping experience (the "Services"). Bull Kicks is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us. If our Terms of Service conflict with this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge the collection, use, and disclosure of information described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

  • Contact details — your name, address, billing address, shipping address, phone number, and email address.
  • Financial information — credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment methods, payment confirmations, and other payment details.
  • Account information — your username, password, security questions, preferences, and account settings.
  • Transaction information — items you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, and your transaction history.
  • Communications with us — information you provide when you communicate with us, such as details submitted to customer support.
  • Device information — information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information — information about how and when you interact with or browse the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you — when you create an account, visit or use the Services, contact us, or otherwise provide your personal information to us;
  • Automatically through the Services — including from your device when you use our products or services or visit our website, and through cookies or similar technologies;
  • From our service providers — when we engage them to provide certain technology or to collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or the type of Services you use, we may use your personal information for the following purposes:

  • Providing, tailoring, and improving the Services. To provide the Services, including performing our contract with you; processing payments; fulfilling orders; remembering your preferences and items of interest; sending account-related notifications; processing purchases, returns, exchanges, or other transactions; creating, maintaining, and managing your account; arranging shipping; assisting with returns and exchanges; enabling reviews; and personalising your shopping experience, such as recommending products related to your purchase history.
  • Marketing and advertising. To send you marketing, advertising, and promotional communications by email, and to show you online advertising for products or services on the Services or other websites based on your prior purchases, cart additions, or other activity.
  • Security and fraud prevention. To authenticate your account; provide a secure payment and shopping experience; detect, investigate, and act on possible fraudulent, illegal, unsafe, or malicious activity; protect public safety; and keep our Services secure. If you choose to register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other login details with anyone.
  • Communicating with you. To provide customer support, respond to your requests, deliver effective service, and maintain our business relationship with you.
  • Legal reasons. To comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities; and to investigate or participate in civil discovery, potential or actual litigation, or other adversarial proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • Sharing with Shopify, vendors, and other third parties who provide services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment, and shipping).
  • Sharing with business and marketing partners to provide marketing services and advertising to you. For example, we work with third-party services through Shopify to support personalised advertising based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you live, you may have a right to request that we not share your information for targeted advertising and marketing.
  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as for product shipping, or using social media widgets or login integrations.
  • Sharing with our affiliates or others within our corporate group.
  • In connection with a business transaction (such as a merger or bankruptcy); to comply with any applicable legal obligations (including responding to subpoenas, search warrants, or similar requests); to enforce any applicable terms of service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, and Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located outside your country of residence, in order to provide and improve the Services. In addition, to protect, grow, and improve our business, we use certain enhanced features provided by Shopify that combine data and information obtained from your interactions with our store, other merchants, and Shopify. To learn more about how Shopify uses your personal information and any rights you may have, please visit Shopify's Consumer Privacy Policy.

Third-Party Analytics and Marketing Service Providers

In addition to Shopify, we engage the following third-party service providers to process certain personal information in order to operate the Services, analyse website traffic, and conduct marketing. These providers may only process your data under our instructions and for the specific purposes set out below:

  • Meta Pixel (Meta Platforms, Inc.) — to measure advertising performance and deliver remarketing ads to you on platforms such as Facebook and Instagram; collects device and browsing-behaviour information.
  • Google Analytics 4 (Google LLC) — to analyse website traffic and usage to help us improve the Services; collects device, browsing, and usage information.
  • Klaviyo (Klaviyo, Inc.) — to provide email marketing and order notifications; processes your name, email address, and shopping and engagement history.
  • Vercel (Vercel, Inc.) — to host our web applications and the "Catch the Kicks" mini-game; processes server logs and IP addresses.
  • Upstash (Upstash, Inc.) — to temporarily store discount codes and redemption records for the "Catch the Kicks" mini-game; processes the email address you submit in the game.

These providers may be located outside Hong Kong (including the United States and the European Economic Area). We take reasonable steps to ensure your personal data receives protection no less than that required by Hong Kong law. If you'd like to know more about a provider's data handling, you may contact us using the details below.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we recommend you review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of their information. Information you provide on public or semi-public venues (including information you share on third-party social networking platforms) may also be viewable by other users of the Services and/or users of those third-party platforms. Providing such links does not imply our endorsement of those platforms or their owners or operators, except as disclosed in the Services.

Children's Data

The Services are not intended for direct purchases by children. While we offer kids' shoe sizes, all orders should be placed by an adult (parent/guardian) aged 18 or over. We do not knowingly collect personal information from children under 16.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we do not knowingly "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under 16.

Information Security and Retention

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "complete security." In addition, information you send to us may not be secure during transmission. We recommend that you do not send sensitive or confidential information to us through insecure channels.

How long we retain your personal information depends on a number of factors, such as whether the information is needed to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

  • Right of access / to know. You may have the right to request access to the personal information we hold about you.
  • Right to delete. You may have the right to request deletion of the personal information we maintain about you.
  • Right to correct. You may have the right to request correction of inaccurate personal information we maintain about you.
  • Right to data portability. In certain circumstances and subject to exceptions, you may have the right to obtain a copy of the personal information we hold about you and to request that we transfer it to a third party.
  • Managing communication preferences. We may send you promotional emails, and you can stop receiving them at any time via the unsubscribe option shown in the email. Even if you opt out, we may still send you non-promotional emails relating to your account or orders.

Compliance with the Hong Kong Personal Data (Privacy) Ordinance

With respect to personal data collected and processed in Hong Kong, we comply with the Personal Data (Privacy) Ordinance (Cap. 486) and its six Data Protection Principles. We will only collect your personal data for the purposes described in this policy, will not collect more data than necessary, and will take practicable steps to keep the data secure. We will not use your personal data for a new purpose unrelated to the purpose of collection without your consent.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

  • Email: Contact@bull-kicks.com
  • WhatsApp: +852 5137 2966